C r e a t i n g K i l l e r H e a d l i n e s
By David Seitz
Having trouble creating ads that pull? Fear not, with a little smart thinking you will be
on your way to writing killer headlines. click hereFreelance Writers -- A Different Breed
By Joan-Marie Moss
If you want a profile of a writer, you'll look long and hard -- and be very disappointed.
Writers come in all shapes and sizes. The only common denominator they share is that they
use ink and paper (or digital data) to communicate with others. click here
Guidelines' Guidelines. (Is
there an echo in here?)
By Ed Churnside
Every freelance, magazine writer reads a lot of submission guidelines. Because of a
current project, I see more than most, about 50 per week. While the national glossies have
it down, smaller publications are often missing vital information and ezines (electronic
or internet magazines) are usually terrible. click here
The Key To Effective Design
By D. Schroeder
Organization is really the mainstay of effective design. First, you need to know what
point you're trying to make. Whether it's a newsletter or an ad, if you don't know
the main theme you want to get across, you'll be designing things forever trying to get
where you want to go by trial and error. click here
A Misleading Ad - The Guy Who
Got Rich Quick
By Chris A. Friar
We've all seen this guy's ads featured in income opportunity publications. He's the
guy making anywhere from $5,000 to $500,000 in a few days or weeks. He claims he got rich
quick with very little effort and only a few brain cells functioning. He attributes this
success to a secret plan or product he is willing to sell you for $20 to $30 bucks. click here
60 Second Window #26
By Fred Showker
Newsletter tips beyond computers and software... As we've said many times before,
publishing a newsletter can be one of your best marketing activities. click here
Tips for Web Site Copywriting
By Brian S. Konradt
Before you pitch yourself as a copywriter who writes copy for Web sites, know exactly
what's involved, what questions you need to ask your client — and know how much to
charge for your time. click here
T R A C K I N
G Y O U R A D V E R T I S I N G
Bt David Seitz
When I run an advert in an ezine, print or the web I use a simple little log trick to keep
track of how effective each run is. click here
Write an
Article!
By Dr. Robert Sullivan
Some time ago I placed an advertisement in a periodical with national circulation. It cost
a few hundred dollars for a "1-column inch" display. I'm sure you have seen
these type of advertisements many times. click here |
