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The Key To Effective Design
By D. Schroeder
Organization is really the mainstay of effective design. First,
you need to know what point you're trying to make. Whether it's
a newsletter or an ad, if you don't know the main theme you want
to get across, you'll be designing things forever trying to get
where you want to go by trial and error. Try to sum up your main
point in a few brief words, or at least one sentence. Then build
the basis of your entire design, including and sub points you
want to make, in the same way you organize the points you want to cover in a presentation
or a group discussion. Think of a good ad design as a great piece of artwork, expressive
and able to relate a little bit to almost everyone. That's where your main point
helps your focus. Then, add in all the little sub points you also
want to make, and work them in according to their order of
importance. Remember, not everyone will pick up everything you put in an ad or design. So
keep the points simple, cover just a few things, and cover them in the order of most
importance.
Like art, a good design is very detail oriented, but just like an
exceptional piece of art, an exceptional design only puts in
exactly what it needs and nothing more. Intricate detail is always
important, just remember that good detail adds to the overall
effect, it never takes away from it. If you have too many details,
the reader doesn't know where to look first. A good design helps the reader to focus and
understand what you're telling them. If you're not sure that a point should be made, it
probably shouldn't. When you keep your designs simple, and follow a few basic rules,
you'll increase your reader's ability to follow what you're saying
100%.
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