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Review articles on a wide variety of internet topics for small businesses and home-based businesses. Internet topics range from creatinf a web site to analyzing web traffic logs.
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"e
is for everything??" By Philippa Gamse This article was originally published in three installments in the "Foundry Trade Journal", 2001. Just this week, a member of my audience asked me the following: "Why would a local company, with a large investment in trained, professional sales people need a Web site?" click here For a Successful Link Campaign,
Begin with Top-Notch Content These days, one of the best routes to traffic from search engines is posting substantive content that has value for a particular audience. click here Mining for Gold . . . in your
Web Traffic Logs Understanding your Web site's traffic patterns is a crucial component of your marketing mix. The information in these logs is collected as visitors find and move around your site at their own volition. So, it's "market research that cannot lie" - and therefore provides unprecedented insights that can help you to strategize not only for the future development of the site itself, but also for your overall business and marketing plan. click here Outsourcing your Web
Marketing The online world is still very new, and constantly evolving. You may be thinking about outsourcing your Web promotion to an expert who is immersed in this world as their fulltime occupation, rather than trying to acquire this knowledge, and cope with the pace of change in-house. click here PATIENCE IS A VIRTUE
Planning your website for the
holidays Many customers like the convenience of shopping online and will have already ordered presents, but every order invests a lot of trust in the online retailer. click here Launching and promoting a successful website is no easy task. There are thousands of books, articles and web sites with advice on how to design your site. In order to help you with the basics I compiled a list of the "musts" that pertain to all websites no matter how small or how large. Following these steps will keep you ahead of the competition. click here Top Seven Ways to Tune up
your Website We're in a recession, and perhaps your business is slightly slower than usual. But it's always a good time to take stock of what's working for you, and what needs some attention - including your Web site! click here Unlocking the Keys to your Web Site
Traffic Introduction It is estimated that up to 60% of new traffic to your Web site will come from search engines. This means that unless you are already so well known that people will be using your name to search for your site, you need a search engine strategy. Thousands of new Web sites are created daily, so the axiom "Build it, and they will come" does not apply. click here Web Site Cloaking By Chris Ridings Cloaking is just one of those tools that promotes controversy wherever it's mentioned. As controversy's a fun thing, I thought i'd bait the situation by writing an article about it. click here |
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