Five Costly Errors That May Be Preventing Your Marketing Messages From
Getting The Results You Want
By Shirley Hanson
What marketing tools don't work for you? click hereDATABASE: THE SECRET OF SUCCESS
A database is more than a simple list of names and addresses. What turns a list into
a database is the additional information, coupled with your ability to select names from
or report on the list using any combination of data elements. click here
Five C's of Market Research
By Rozey Gean
Concept, Criticism, Competition, Credibility, Common Interest click here
Help! How Do I Market This?
by Diane Standish
The number one request I receive, hands down, is 'How do I market this?', or better yet,
'How do I market this for free?'. click here
How to Get Free Media
Publicity for Your Business by Sending Press Releases On-line: How to write them, who to
send them to, and what media managers are looking for.
By Dr. Kevin Nunley
USE THE MEDIA--marketing help for biz.
"Do News Releases Work?" click here
HOW TO GET FREE PUBLICITY FOR
YOUR BUSINESS
Would you like to expand the volume of your business? You can let thousands of people know
about your service, your store, or your new products without paying a penny. click here
How to Increase the Power of
your Testimonials by 500 Percent
By David Seitz
Are you using testimonials in your marketing? If not, you are missing one of the most
successful forms of marketing ever used. click here
Marketing 101
By Barb Headrick
How do you make company owners aware that you operate a service-oriented firm? How do you
convey to your clients the strong moral convictions by which you conduct your business? click here
More Powerful
Than a Web Site: The E-mail Newsletter
by Marcia Yudkin
One of these months I'm going to need a business attorney, and of the half-dozen or so
I've met, I have one in mind, a woman named Jean Sifleet (http://www.smartfast.com). We only
spoke face to face for about a minute once, and I have never visited her Web site or seen
her brochure. Yet I feel as if I know her capabilities - through her e-mail newsletter.
click here
Pricing and
Selling Your Jewelry
>From LAND OF ODDS
WHOLESALE - SOME PRICING CONSIDERATIONS click here
Profiting from Publicity
By Philippa Gamse
One of the cheapest ways to market your business is
to take advantage of the many opportunities that exist for free or low cost public
relations. The exponential growth of the Internet provides constantly expanding virtual
public relations resources. click here
Smart
Alternatives to Direct Mail
By D. Cruz
Many people will agree that a decent letter could be the most effective marketing
tool. If used smartly, a bunch of folded sheets will be your treasured winner for
many years. It can also be very expensive. click here
Ten Important
Hints for Increasing Sales
By Dr. Robert Sullivan
In these busy times, the customer's choice to purchase may be
based on how easy it is to make the purchase rather than price!
Here are a ten ideas to make your product or service easy for
customers to purchase: click here
Top Ten Frugal
Ways To Market Your Small Business
By Bonnie Davis
Most, if not all, small businesses are built on a budget. Available funds must be used to
buy technology, additional phone lines and
marketing materials such as business cards. In this article you will find ten low
cost or no cost tips that will help you get your first customer and build your business.
click
here
WHERE TO FIND
THE DATABASE FOR YOUR CUSTOMER MAILING LIST
IN-HOUSE SOURCES
Before you think about a list of prospective customer names, you should first create a
database for current customers' names and develop a mailing list. click here |
