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Knowing Your Niche
by Larry Johnson

It's a big intenet out there! Have you discovered your niche?
What is your particular talent that can bring success to your
internet efforts?

It may take some time discover exactly how to use your talents
to your best advantage. Are you a web designer? Are you a
writer? Are you an expert at promotion of businesses? You
probably are the best judge of the talents that you offer to the
internet challenge.

I like to write. I have a background in radio and t-v which
involved writing and production of commercials. I enjoy using
whatever skills I have as a writer in developing online
newsletters, e-mail advertisements and website text. My
skills in graphics, website design and all the technical aspects
of site development are much more limited. I'm struggling with
html and use a WYSIWYG program to put up a new site. I'm
working on developing better skills in these areas, but I
frequently have to ask for help from those who know what they
are doing in their area of expertise.

Discovering the many opportunities for using your talents will
take some time. Each day I discover new things about the net.
Don't you? After the daily promotion of my online business
offerings including my business newsletter, I frequently see
offers and information so interesting and tempting that I have
to chase-off to read the details and investigate the
possibilities. I always learn something new.

Whatever your particular talent is, I believe there is an
obligation we have as individuals to share our skill with
others. It isn't a legal requirement. No internet police is
going to enforce it. I'm suggesting that it is more of a
moral and humanistic obligation to provide help, suggestions and
assistance to those who are newer to the internet world than we
are. I believe that by helping others we always gain more than
we give. That is one of the main reasons I offer a free
newsletter with tips and helpful articles.

Do you remember how it was when you first entered the online
maze? Was there someone who offered to point you in the right
direction with developing your website and promoting it? I'll
bet there was! In fact there were probably numerous persons
who provided help to you. I know I found my share of them! I
certainly would not now be where I am on the internet without
their assistance. I would still be lost in "cyber-space."

There are lots of good websites that offer free help to
beginners without any strings or obligation. They are the ones
that I give serious consideration to when looking for a product,
service or information. I like the idea of doing business with
someone on the internet that knows how to give as well as
receive.

So discover your niche on the net and then offer some help to
others. It's a simple formula for success on the internet.

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Reprint permission for Internet use (use on web sites or in e-
newsletters) is granted only if all information below this
notice, including the WWIO web site link and authors biography
are included as written. For use in other printed media e-mail:
ljohnson@mmind.net

----------

The author, Larry Johnson, is a webmaster and editor with four
years experience surfing the internet. He has a background in
radio and TV writing and producing commercials and has developed
promotional newsletters. Additional work experience includes
sales and counseling. He currently authors Biz Frontpage,
http://www.sitesubmit.net, a free weekly business newsletter.

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